Brand strategy consultant for expert service providers

Elevate your brand.
Transform your business.

With strategy that gets to the heart of what matters most to you.

It’s true — good design is really important. But that’s only the tip of the branding iceberg. Because here’s the thing…

Stunning visuals might turn your customers’ heads, but the strategy is what gets them to stay — or move on.

And when you have a wealth of expertise to share, surface-level branding just isn’t going to cut it.

Kristen holds up a page from a Brand Blueprint with a client moodboard in the background

It’s time to unlock the potential you’ve always known was there with

Holistic brand strategy that articulates your value and positions you for success — all while celebrating the vision and personality that make your business yours.

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kristen vanderhoek at desk smiling

Cursor & Ink is a boutique brand strategy consultancy that elevates service-based businesses into purpose-driven brands known for their expertise and impact. 

We start by establishing a strong foundation for your brand that captures the heart behind your business and elevates your expertise, setting you apart from the crowd. 

Then, we layer in copywriting and creative direction to create a magnetic brand experience that attracts your ideal clients and turns them into loyal customers. 

It all adds up to big shifts for your brand — and your business.

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    Influence & Recognition

    Own your expertise and unique perspective — and step into the spotlight as a thought leader and industry authority.

  • Growth & Freedom

    Position yourself for growth — and unlock new opportunities, bring in dream clients, and focus on doing the work you love.

  • Connection & Alignment

    Communicate with authenticity and purpose — and build a brand that resonates with the right people and feels exactly like you.

Testimonials
Megan Smyth, Copywriter
Megan Smyth, Copywriter

RUN don't walk to work with Kristen!! She has completely changed the direction of my business (in the best way). Not only is she incredible at what she does, but she goes above and beyond for her clients. The entire experience was thoughtfully curated, seamless, and enjoyable. The amount of thought and care Kristen put into crafting my brand was unmatched. There is no better person to bring your vision to life, and you couldn't ask for a kinder, more brilliant partner. Working with Kristen is worth every penny and more.

No more playing small. 

Let’s create the brand that changes everything.

brand strategy blueprint mockup with website, messaging, and branding elements on paper, laptop, ipad, and iphone

Brand Strategy Blueprint

Comprehensive, full-service brand strategy development for established service providers ready to take their brand to the next level. 

Perfect if you’re ready to rebrand, relaunch, or revitalize your brand presence and message.

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Brand Retreat Day

A purposeful and tailored one-day experience designed to help you reconnect with your brand’s core and move the needle on specific challenges. 

Perfect if you need focused, personalized support and deliverables on a quick turnaround or without the commitment of a full brand development project.

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Brand Strategy Sessions

A 1-hour strategy consultation designed for service providers with a specific branding question or challenge. 

Perfect if you need expert advice and fresh perspective in a short timeframe.

photo of kristen vanderhoek owner of cursor and ink

Hey there! I’m Kristen VanderHoek.

I build brands that don’t just look good — they do good.

I have nearly 20 years under my belt helping executives across government, not-for-profits, and the private sector shape their brand and communications… so I know what it takes to stand out as a leader. 

I founded Cursor & Ink to help service providers like you transform their expertise into powerful, purpose-driven brands. My focus in everything is to help you unleash your genius on the world, open up new doors of success, and make the impact you’ve been dreaming of.

Testimonials
Tiffany Eurich, PR Strategist
Tiffany Eurich, PR Strategist

I was walking around in circles beating my head against a wall, and now I'm walking away feeling like a million dollar brand.

You've helped me see what my brand could be and what has been itching to get out all along. It takes the pressure off my shoulders to try to do and be all things to all people, and has profoundly simplified my marketing strategy going forward. Thank you!!

Free resources for elevating your brand

These guided workbooks are a fuel injection of fresh inspiration and direction — perfect when you’re not sure where to start or feeling a little stuck. Grab a pencil, pour yourself some coffee, and dig in!

mockup of the brand refresh planning checklist

Brand Refresh Planning Checklist

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Brand Voice Guide

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Audience Profile Workbook

Lately on the blog

It’s time for a brand as impressive as you are.

You’ve got the talent and the track record.
Let’s create a brand that finally does you justice.