Brand strategy & copywriting to elevate your creative business and

tell your story with clarity and confidence

As a creative, you do stop-and-stare work that captures the attention of everyone in the room.

You need a head-turning brand to match.

Cursor & Ink builds

Outstanding brands for
ambitious creatives.

Here’s how…

Vision // Strategy
If you’re ready to rebrand, pivot, or step into an entirely new stage of growth in your business but don’t know where to start…. Well, start here.
- Clarify your brand’s mission, values, and purpose
- Position yourself for success with your ideal audience
- Build out an implementation roadmap anchored in your business goals
Message // Copywriting
Nail down the words to finally express what you do, in a voice that sounds just like you.
- Capture your brand’s voice and personality
- Create a content and messaging framework to simplify content creation and keep your team consistent
- Craft website copy that resonates with your audience and puts your business growth on superspeed
Creative Direction // Design
Connect your visuals to your strategic objectives so that each element of your brand experience is consistently designed to drive growth.
- Design a brand identity that reflects the best of who you are
- Get strategic direction and support for design projects, photoshoots, and other elements of your visual brand experience

Tell me more...

A bit more about me

Hey there!

I’m Kristen, a brand and messaging strategist, copywriter, and creative director.

Affectionately known as “the brand therapist” by past clients, I help creative entrepreneurs establish strategic, purpose-driven brands that attract the right clients, position them as experts, and take their growing businesses to the next level.

Testimonials

Megan Smyth, Copywriter

RUN don't walk to work with Kristen!! She has completely changed the direction of my business (in the best way). Not only is she incredible at what she does, but she goes above and beyond for her clients. The entire experience was thoughtfully curated, seamless, and enjoyable. The amount of thought and care Kristen put into crafting my brand was unmatched. There is no better person to bring your vision to life, and you couldn't ask for a kinder, more brilliant partner. Working with Kristen is worth every penny and more.

McKenna Sherrill, Graphic Designer

Before working with Kristen, my website copy had been pieced together through the years and didn’t really feel cohesive or like "me". I didn't really know who I wanted to work with and how to speak to them. The way she listened to all of my jumbled thoughts / questions / concerns and turn it into an organized blueprint that was so accurate to who I am and who I want to work with was amazing! Her entire process was very eye opening and really helped me gain that clarity I was seeking. She took so much time to get to know me and really listen to what I was looking to accomplish. Definitely got what I wanted out of working together (and so much more)!

Livia Zheng, Optimal Show Experience (OSE)

Our updated brand message and design is like standing in front of a mirror — it’s so US! Our clients love it because it truly speaks to them and reflects what we do, and we love it because it reflects our future and where we want the business to go. Your professionalism and guidance were exactly what we needed. You made the magic happen and we couldn’t be happier!

Dylan Holton, Capital Content

You are a life-changer. I keep my Brand Blueprint in arm’s reach on my desk and refer to it daily. You’ve given me the words to finally express who I am, and I feel so much more confident and focused in making decisions about everything from pricing to which clients and projects to take on. I’m completely blown away by the process and cannot thank you enough!

Tiffany Eurich, PR Strategist

I was walking around in circles beating my head against a wall, and now I'm walking away feeling like a million dollar brand.

You've helped me see what my brand could be and what has been itching to get out all along. It takes the pressure off my shoulders to try to do and be all things to all people, and has profoundly simplified my marketing strategy going forward. Thank you!!

Melana Currie, Graphic Designer

I could cry because of the amount of work I now don’t have to do – you’ve saved me so much wasted time focusing on the wrong things. I finally feel like I can breathe.

Dondrea Owens, The Creative’s CFO

Working with you has been such a wonderful experience. It was just what I needed to increase confidence in my writing and get a solid start on content that speaks in my brand's voice and resonates with my ideal client. I'm already putting together a plan for us to work together again soon!!

Brittany Smith, Full Circle Photo Project

Kristen helped me to really think through defining my brand and coming up with a brand strategy. Based on all of the conclusions she helped me reach we were able to decide on a business name and approach for moving forward. She was great to work with and really helped me to think outside of the box.

Let’s make your brand as beautiful as your work.

Jump straight to a specific service using the menu below, or learn more about my process over here.

Brand Retreat Day

An inspiring one-day experience that helps you to (re)set your strategic vision, articulate your message, and solve specific brand challenges quickly.
Perfect if you have a smaller project or budget and need direction fast.

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Elevated Brand Blueprint

My signature process for weaving together together strategy, message, and design into a cohesive and elevated brand that makes your business dreams a reality.
Perfect if you’re ready to rebrand, relaunch, or revitalize your brand presence and message.

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Custom Consulting

Tailored solutions for translating your brand strategy into actionable results, including copywriting, content planning, naming, creative direction, and design.
Perfect for implementing specific projects that will expand your brand’s reach and impact.

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Free resources for elevating your brand

These guided workbooks are a fuel injection of fresh inspiration and direction — perfect when you’re not sure where to start or feeling a little stuck. Grab a pencil, pour yourself some coffee, and dig in!