Brand Retreat Day
Get the strategic direction and tailored deliverables you need to elevate your brand presence… in just one day.
No in-depth projects, no months-long lead time, no massive price tag.
Just you, me, your brand… and 8 hours of getting it done.
Raise your hand if you need simple, focused solutions for elevating your brand without adding to your already overloaded plate.
Getting your brand’s core messages out of your head and onto paper so you can tell a more meaningful, resonant, and consistent story about your unique value and impact
A polished rebrand strategy that lays out exactly how to take your brand from where it is to where you want it to be — so you can execute on your own or bring on a designer without feeling out of your depth
An engaging brand voice that sets you apart in the best way and comes with guidelines so your team (or robot intern 🤖) can replicate it
Stand-out, take-my-money website copy that gets to the heart of what you offer ethically and empathetically — no more endless edits or second-guessing
Say “no more” to band-aid solutions and rickety quick fixes.
When you run your own business, you get really good at wearing a lot of hats and figuring things out for yourself… including your brand.
But building the plane while you’re in the air comes with its own set of challenges.
You’re spread too thin. You could get to the end of Netflix before you get to the end of your to-do list. Big structural think-y projects like branding are often first to get bumped to the backburner… even when you desperately want to get to them.
Information overload is real. When your inbox or Insta feed are flooded with “quick tips” and “must-try” tactics (cue the jazz hands!!) it’s hard to know what advice to follow or where to start. Helloooo analysis paralysis.
Sooo many creative specialties. Whether it’s figuring out the tech platforms, deciding on a colour palette, or crafting the perfect turn of phrase, there’s a lot that goes into building a polished, cohesive brand. Google and Canva will only get you so far!
You’re too close to it. As the saying goes, “You can’t read the label from inside the bottle.” Finding the distance and perspective to make clear-eyed decisions is incredibly difficult when you’re in it every day.
Say “no more” to band-aid solutions and rickety quick fixes.
When you run your own business, you get really good at wearing a lot of hats and figuring things out for yourself… including your brand.
But building the plane while you’re in the air comes with its own set of challenges.
You’re spread too thin. You could get to the end of Netflix before you get to the end of your to-do list. Big structural think-y projects like branding are often first to get bumped to the backburner… even when you desperately want to get to them.
Information overload is real. When your inbox or Insta feed are flooded with “quick tips” and “must-try” tactics (cue the jazz hands!!) it’s hard to know what advice to follow or where to start. Helloooo analysis paralysis.
Sooo many creative specialties. Whether it’s figuring out the tech platforms, deciding on a colour palette, or crafting the perfect turn of phrase, there’s a lot that goes into building a polished, cohesive brand. Google and Canva will only get you so far!
You’re too close to it. As the saying goes, “You can’t read the label from inside the bottle.” Finding the distance and perspective to make clear-eyed decisions is incredibly difficult when you’re in it every day.
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“I feel so much more confident”
I was walking around in circles beating my head against a wall, and now I’m walking away feeling like a million dollar brand.
You’ve helped me see what my brand could be and what has been itching to get out all along. It takes the pressure off my shoulders to try to do and be all things to all people, and has profoundly simplified my marketing strategy going forward. Thank you!!Tiffany Eurich
PR Strategist -
“So eye-opening”
I could cry because of the amount of work I now don’t have to do – you’ve saved me so much wasted time focusing on the wrong things.
I finally feel like I can breathe.Melana Currie
Brand designer and illustrator
Enter the Brand Retreat Day.
A one-day experience that helps you step away from the hustle and go on retreat.
This is not an intensive or a boot camp — in fact, it’s the opposite.
It’s a chance to focus on the big picture, solve problems, build resources, and gain a fresh sense of clarity when it comes to your vision for your business and how your brand shows up in the world.
1:1 brand strategy support for expert service providers who need strategic clarity and personalized resources — without the commitment of a full branding project
You’ll walk away with:
A clear and actionable roadmap for your brand’s next steps, so you know exactly what to do moving forward.
Tangible, in-depth resources that expand your marketing / messaging / branding toolbox — all tailored exactly to you (no templates or unnecessary fluff)
Customized guidance, insight, and direction around building a more cohesive and consistent brand experience
A refreshed sense of clarity about your brand’s direction and how it aligns with your business goals.
Our agenda for your Retreat Day is customized to your needs.
Here are a few options for what we can do together:
Develop a mini brand strategy
We’ll articulate your vision, values, and elevator pitch — so you can concisely explain what your brand does and the value it adds to your clients. This is all about positioning (setting you apart from the crowd) and future-proofing (building a bridge between where you are now and where you want to go).
For you if: You don’t have messaging in place or if things have shifted and you need to reposition or realign your messaging to where you are now. Also a really good document to hand over to a designer before you start a rebrand.
Develop a mini brand voice guide
The first part of the day includes a workshop where we clarify your brand’s voice and get very specific about how you communicate with your audience. Then I write a short (2-3 page) guide that identifies your brand’s personality, voice, and tone, with guidelines for keeping it consistent and unique.
For you if: You’re bringing on writers or other team members and need to give them guidance on how to recreate your communication style. Also a really good clarity finder if you tend to “feel” your way through your writing and want a bit more structure or direction to guide you.
Audit & refresh 2-3 pages of your existing website copy
We’ll audit the most important pages of your site — usually home, services, and about pages — and give them a spa day makeover so your message sings, your brand experience is consistent, and you start getting the results you need from your brand’s digital home. Note that because of the time constraints, this does not include writing new copy, though you’re welcome to bring draft copy for me to work with.
For you if: You’ve already written your website copy but feel it’s missing the mark and needs a strategic polish to improve user experience, brand and message alignment, or more cohesive storytelling to drive conversions.
Develop a rebrand strategy
Whether you’re hiring a designer or planning to DIY, I’ll help you put together a clear plan to guide your rebrand and make sure it’s beautiful and strategically aligned with the future of your business. This includes clarifying your brand objectives and positioning, the overall creative direction, and any specific requirements you’ll need to consider for the brand and website design.
For you if: You’ve outgrown your brand and want to level up, but aren’t sure where to start. Also a great choice if you’re DIYing or only have the budget for a small design package and need strategic direction on how to make it all come together seamlessly.
Develop a content strategy
We’ll make a plan for creating and repurposing content that boosts your business goals (traffic generation, lead conversion, authority building, etc.). This includes identifying key topics, formats, and a calendar that’s doable and not overwhelming to your team, time, and resources.
(I use Notion for planning my own content and several retainer clients. I’m happy to take you behind the scenes in my system during our time together!)
For you if: You’re booked out on the 1:1 side and are ready to start expanding your brand reach and building authority through content, OR you’re tired of winging it and want a more structured, consistent, intentional approach.
Got another idea for how you want to spend your Retreat Day? I’m all ears! Tell me what you’re hoping to do in your inquiry and we’ll make a plan.
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“I can't recommend you enough”
As a writer, adopting my clients' voices comes easy. Nailing down my own brand voice and personality was much harder. You helped me articulate the nuances of my voice and style, something I’ve always done intuitively but couldn't express. Your feedback and analysis are amazing, and you create such a safe space to work through ideas, thoughts, and insecurities.
Caroline Kidd
Copywriter -
“Exactly what I needed"
Kristen took our chaotic and unorganized content planning process and helped us create a plan to maximize our resources and keep us from burning out. I now feel well-equipped to succeed with all the necessary tools. Kristen’s ability to listen, connect, and empathize made the process so much easier and less stressful. It was a pleasure collaborating with her.
Stephanie Wawrzynczak
Not-for-profit communications & marketing lead
Here’s how it works…
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Reach out to me here to tell me more about your project and what you’re hoping to do with your Retreat Day. We’ll discuss via email or Zoom if needed, and I’ll send you a contract and invoice to confirm your booking.
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Once your booking is confirmed, we’ll schedule a quick 15-minute planning call to set our agenda and priorities for your Retreat Day. I’ll also send you a Brand Clarity Questionnaire that you’ll need to complete and send to me 24 hours before your Retreat Day.
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Your Retreat Day is here! We’ll meet on Zoom at 9AM EST and spend the morning brainstorming and strategizing over coffee. In the afternoon, I’ll step away for a few hours to turn our insights into the resources and deliverables we agreed on while you take a break.
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At the end of the day, we’ll meet again to review everything I’ve created for you. We’ll close out our time together with a discussion about how you can implement what we’ve developed, and clink (virtual) glasses as you walk away with a fresh sense of vision and excitement for the future of your brand!
Your Brand Retreat Day investment
A full day of personalized, 1:1 strategic brand support tailored to your business’s unique needs and goals.
A clear, actionable roadmap to guide your next steps
Hands-on collaboration with a seasoned brand strategist and fellow service provider to game out ideas, get fresh perspectives, and solve big-picture challenges.
Tailored resources and creative direction for moving your brand forward with intention and clarity.
A productive, focused day away from the daily grind to dive deep into your brand without distractions.
$1700 USD
Spots are limited to just a handful each quarter and available on a first-come, first-served basis, so reach out early to get your preferred spot on my calendar!
Bundled pricing is available for stacked or recurring Retreat Days.
No more wheel-spinning or delays
Let’s schedule a day to move the needle on your brand.
Frequently Asked Questions
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Absolutely! You can either stack them (e.g. book two days in a row) or set up a recurring schedule (e.g. quarterly Brand Days). I offer bundled pricing when you book multiple Retreat Days, so be sure to let me know in your inquiry form and we’ll make it happen!
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I can definitely bring my designer in if you need design support in addition to strategy, though there will be an additional fee for their time. Just leave a note in your inquiry form indicating that you want to talk about additional design support and we can discuss.
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Generally we’ll start our day at 9am EST with our strategy call. Count on spending the morning together on Zoom, and then I’ll step away to work on the deliverables we’ve agreed on. We’ll get back together around 4ish to review everything together before the day is done.
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I’ll do my best! I have clients in multiple time zones — including the other side of the world! — and can usually find a way to make it work. Let me know in your inquiry form and we’ll make a plan before you book.
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Because these spots are very limited, cancellations or refunds are not permitted. If something comes up that is beyond your control and you absolutely need to reschedule, let me know at least 1 week in advance and we’ll arrange something.
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Not at this time. Payment must be made in full prior to your Retreat Day.
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As soon as your Retreat Day is confirmed, we’ll schedule a short 15 minute call to set priorities and an agenda for the day. Based on that conversation and the specifics of what you want to focus on, I may ask you to bring some additional information to your Day that will help me develop your deliverables.
For example, if you want to develop a mini brand voice guide, I may ask you to provide samples of past content you’ve created. We’ll discuss everything together in advance, so nothing will come as a surprise!
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While we likely won’t be on a call the entire time (unless that’s what you really want!) I do recommend sticking around in case I need feedback or have a question for you. While this is a mini-retreat for your brand, maybe don’t schedule a spa day for yourself… yet.
TAke your brand on retreat
Clarify your direction, build a roadmap, and get tailored support in less time than it takes to file your taxes (more fun, too!)
Book your brand retreat now and get fresh clarity, customized resources, and a practical plan for your biggest branding challenge — without the time or commitment of a full-service project. I only book a handful of these each quarter, so don’t wait to get your spot on my calendar!