Brand strategy services that
Transform your service-based business into a purpose-driven brand
known for your expertise and impact
You know you’re good at what you do… and you’ve got the receipts to prove it.
Problem is, your brand hasn’t kept up with the party.
Maybe it feels dated or misaligned with who you’ve become as your business has evolved
Or you’re still struggling to clearly explain the value you deliver every day to your clients
Or it’s turned into a patchwork quilt of band aid solutions you’ve stuck together over the years rather than the consistent, beautiful experience you know it could be
Whatever the reason,
Your brand should be showcasing the same brilliance and leadership your clients experience firsthand.
And if it’s not — it’s leaving money on the table and opportunities behind closed doors.
That’s a business issue, not just a brand issue.
And it needs to be fixed… like, yesterday.
you need a
Tailored brand strategy that gets to the core of who you really are — and instantly creates that *whoa — tell me more* impression you’ve always wanted to leave.
That means we need to do three things:
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Envision
Where you’re going
We start at the heart of your brand with your vision, mission, and values — then anchor them in your business goals and market positioning.
This gives you a targeted, realistic, and purpose-driven approach to decision-making that positions your brand for growth over the long term.
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Articulate
What’s most important
Next, we develop your core messages and get clear on how your brand expresses them through its personality, voice, and visuals (aka creative direction).
This is how we make sure your brand speaks to what matters most to you and your audience — while intentionally setting you apart from the crowd.
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Craft
A cohesive experience
Finally, we make sure your strategy, messaging, and visuals are all pulling together to create a seamless, “I’d know it anywhere” brand experience that engages your audience and puts your expertise on the pedestal it deserves.
This is where implementation comes in: design, copywriting, and anything else needed to bring your strategy to life.
It’s time for strategy, copywriting, and creative direction that
Realize your brand’s potential and bring it beautifully to life
Here’s how we can work together:
The Deep Dive
Brand Strategy Blueprint
Comprehensive, full-service brand strategy development for established service providers ready to take their brand to the next level.
Perfect if you’re ready to rebrand, relaunch, or revitalize your brand presence and message.
What’s included:
In-depth brand discovery and strategy workshops
Audience research and competitive analysis
Brand Blueprint that beautifully documents your brand’s positioning, message, personality, and creative direction
Flexible implementation options: Design, copywriting, brand voice guides, and more
Jump the Queue
Brand Retreat Day
A purposeful and tailored one-day experience designed to help you reconnect with your brand’s core and move the needle on specific challenges.
Perfect if you need focused, personalized support and deliverables on a quick turnaround or without the commitment of a full brand development project.
What’s included:
Pre-retreat questionnaire and planning call, so we get the most out of your day
Full-day strategy and execution focused on your top branding priorities
Actionable deliverables like a mini brand strategy, voice guide, content plan, or website audit & copywriting support
The “Phone a friend” Lifeline
Brand Strategy Session
A 1-hour strategy consultation for service providers with a specific branding question or challenge.
Perfect if you need expert advice and fresh perspective in a short timeframe.
What’s included:
1-hour strategy session conducted over Zoom
Recording of the session
Actionable advice, insight, and direction specific to your brand’s situation and needs
Get access to the secret menu
No speak-easy password required
Every now and then, I share special offers or new services I’m testing out with my email list — as well as VIP access whenever a spot on my calendar opens up. Sign up now to jump the queue!
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![Photo of Esai Arasi]()
“A truly incredible experience”
I tried everything — other copywriters, messaging experts, DIY, even AI tools. This was hands down the best experience I’ve ever had. You understood everything that I wanted to say and made it stronger. Working with you is an absolute no-brainer for anyone ready for growth.
Esai Arasi
Content marketing and lead gen expert -
![Photo of McKenna Sherrill]()
“10/10. You’re amazing.”
The way you listened to all of my jumbled thoughts/questions/concerns and turn it into an organized blueprint that was so accurate to who I am and who I want to work with was incredible! Your entire process was very eye opening and really helped me gain that clarity I was seeking.
McKenna Sherrill
Brand designer and illustrator -
![Photo of Megan Smyth]()
“Completely changed the direction of my business”
The amount of thought and care Kristen put into crafting my brand was unmatched. There is no better person to bring your vision to life, and you couldn't ask for a kinder, more brilliant partner. Working with Kristen is worth every penny and more!
Megan Smyth
Sales coach and copywriter -
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“You made the magic happen!”
Working with you might be one of the top 3 right decisions we’ve made over the years and we are benefiting massively from the new start! BIG BIG THANK YOU!
Livia Zheng
Event designer and producer
Elevate your brand.
Transform your business.
Let’s create an un-ignorable brand that reflects every inch of your expertise, personality, and value… so you can step into the growth and success you deserve.
