Lately on the blog

Resources and inspiration to help you clarify your vision, articulate your message, and elevate your creative brand.


Brand Strategy, Brand Message, Content Marketing, Copywriting Kristen VanderHoek Brand Strategy, Brand Message, Content Marketing, Copywriting Kristen VanderHoek

How to create an audience profile that attracts your ideal clients

An ideal client profile is a concise summary of the kind of person you most want to attract to your business. In this post I share how to clarify your target audience and define what matters to your ideal client in just 3 steps — and there’s a free workbook, too!

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Brand Strategy, Copywriting Kristen VanderHoek Brand Strategy, Copywriting Kristen VanderHoek

How to do brand research when you’re a small business

Market research is an essential part of the brand strategy process. And regular brand research is essential for making better and more informed marketing decisions. But when you’re a small business, how do you do research without blowing your budget or getting overwhelmed? In this post, we’ll talk about how to do brand research as a small business: why you need it, what to focus on, questions to ask, and how to make it happen.

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Brand Strategy, Brand Message Kristen VanderHoek Brand Strategy, Brand Message Kristen VanderHoek

The difference between vision, mission, and values (and why you need them)

Your vision, mission and values are three strategic tools that will be essential to helping you make the right strategic choices for your business. They help you to keep your eyes on the prize: the reason you started your business, what you’re really trying to accomplish, and what is most important to you.

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Brand Strategy Kristen VanderHoek Brand Strategy Kristen VanderHoek

What is a brand strategy and why is it important?

Brand strategy is a buzzy word right now, but what does it really mean? Let’s talk about why having a brand strategy is so important, what it is, when you need it, and how to pull it all together… whether you’re just starting out, feeling stuck, or stepping your business up to a whole new level.

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Client Work, Brand Message Kristen VanderHoek Client Work, Brand Message Kristen VanderHoek

A meaningful brand story for a public relations expert

Elevating your brand strategy isn’t always about rebrands and massive shifts or pivots. Often it’s about uncovering, rediscovering, and giving new life to the magic that was already there. My recent Brand Retreat Day with PR expert Tiffany Eurich is a story of going from from uncertain to elevated and the power of creating an inspirational vision for the future.

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