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Brand Refresh Planning Checklist
You're ready for a gorgeous new brand… now let's make sure you're ready to lead a brand update project with confidence!
This checklist will help you think through the key strategic elements you'll need to brief a brand or web designer on as part of a rebrand or brand refresh, so you can communicate clearly, plan ahead, and make the most of your rebrand investment.
Inside you’ll find:
The key strategic questions to ask yourself before reaching out to a designer to make sure your refresh is a success
Checklists for deciding on the specific deliverables you'll need
All the details you'll need to give your designer a solid brief (they'll be so impressed at how organized you are!)
But let me introduce myself…
Hi! I’m Kristen, brand and messaging strategist for service providers.
I build brands that don’t just look good — they do good.
I have nearly 20 years under my belt helping executives across government, not-for-profits, and the private sector shape their brand and communications… so I know what it takes to stand out as a leader.
I founded Cursor & Ink to help service providers like you transform their expertise into powerful, purpose-driven brands. My focus in everything is to help you unleash your genius on the world, open up new doors of success, and make the impact you’ve been dreaming of.
Ready to start planning your brand refresh?
let me know where to send your FREE planning checklist!
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