
Free Download
Audience Profile Workbook
A guided workbook to creating an audience profile (AKA an ideal customer profile), so you can find clarity about how to communicate and connect with your dream clients.
In this free 14-page workbook, you’ll find:
How to see beyond demographics to understand what really unites your dream clients
The 3-step process I use for building out audience profiles in every client Brand Blueprint I create
The questions you should be asking to understand your ideal clients’ needs on a deeper level… and then write brand messaging that connects with those needs
But let me introduce myself…
Hi! I’m Kristen, brand and messaging strategist for service providers.
I build brands that don’t just look good — they do good.
I have nearly 20 years under my belt helping executives across government, not-for-profits, and the private sector shape their brand and communications… so I know what it takes to stand out as a leader.
I founded Cursor & Ink to help service providers like you transform their expertise into powerful, purpose-driven brands. My focus in everything is to help you unleash your genius on the world, open up new doors of success, and make the impact you’ve been dreaming of.
Ready to start connecting with your ideal clients on a deeper level?
let me know where to send your FREE audience profile!
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