Free Download

Audience Profile Workbook

A guided workbook to creating an audience profile (AKA an ideal customer profile), so you can find clarity about how to communicate and connect with your dream clients.

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In this free 14-page workbook, you’ll find:

  • How to see beyond demographics to understand what really unites your dream clients

  • The 3-step process I use for building out audience profiles in every client Brand Blueprint I create

  • The questions you should be asking to understand your ideal clients’ needs on a deeper level… and then write brand messaging that connects with those needs

But let me introduce myself…

Hi! I’m Kristen, brand and messaging strategist for service providers.

I build brands that don’t just look good — they do good.

I have nearly 20 years under my belt helping executives across government, not-for-profits, and the private sector shape their brand and communications… so I know what it takes to stand out as a leader. 

I founded Cursor & Ink to help service providers like you transform their expertise into powerful, purpose-driven brands. My focus in everything is to help you unleash your genius on the world, open up new doors of success, and make the impact you’ve been dreaming of.

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Ready to start connecting with your ideal clients on a deeper level?

let me know where to send your FREE audience profile!

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