Level up your creative business with
creative brand & message strategy

Your brand is so much more than a pretty logo or fancy website.

It’s the engine behind
the stories you tell,
the clients you attract,
the prices you charge,
the experiences you create.

That’s why having a rock-solid foundation for your brand is essential to building and scaling a thriving, sustainable creative business.

Take a moment to imagine…

 

Easily attracting the right clients (at the right price!) by clearly explaining what you do and why they should choose you

Successfully launching an elevated new brand or website that captures the heart behind your business and takes it to the next level

Expanding your team and quickly getting new employees or contractors up to speed on how your brand looks, talks, sounds and feels

Spending less time on marketing busy work and more time focused on what you love and do

 

That’s the power of a strategic brand.

It connects the vision that got you started,
the goals you’re pushing towards,
and the secret-sauce magic that makes you unique…
and it turns them into a connected, purposeful foundation for growth.

 

My process

The Brand HOME Framework

A strategic process built around balance and sustainable growth

 

Swipe through the gallery to see how each step of the process works:

 

My process

The Brand HOME Framework

A strategic branding process for sustainable growth

 

Swipe through the gallery to see how each step of the process works:

  • 01 // Heart

    Start with your north star

    First things have to come first. We’ll start by getting super-clear on your brand’s purpose, vision, mission and values, so that everything about the way you tell your story, make marketing decisions, and connect with the perfect client is anchored in what matters most to you.

  • 02 // Orientation

    Position yourself to stand out

    We’ll use research to get clear on your audience, your competitors, and your marketplace. Then, we’ll define what makes you unique so you can confidently position yourself for success.

  • 03 // Message

    Tell a consistent story that resonates

    Say goodbye to always wondering what to say. We’ll document your brand’s personality, voice and messages so you (and your team!) have a boots-on-the-ground, day-in-day-out guide for all of your business communications.

  • 04 // Emblems

    Make your design work hard…
    and look good doing it

    Brand visuals truly soar when when they’re anchored in your brand heart, positioning, and message. I’ll work with your designer or bring in my own to make sure that the visual elements of your brand like your logo, typography, colours and imagery support your brand’s strategic direction.

Strategy, copywriting, creative direction, and design services that
realize your brand’s potential and bring it beautifully to life

here’s how we can work together:

  • two women at a desk collaborating on strategy

    Brand Retreat Day

    An inspiring one-day experience that helps you to (re)set your strategic vision, articulate your message, and solve specific brand challenges quickly.

    Perfect if you have a limited budget or tight timeline and need direction fast.

    Learn more
  • two entrepreneurs doing brand strategy exercise with mood board

    Elevated Brand Blueprint

    My signature process for weaving together together strategy, message, and design into a cohesive and elevated brand that makes your business dreams a reality.

    Perfect if you’re ready to rebrand, relaunch, or revitalize your brand presence and message.

    Learn more
  • copywriter and strategist taking notes for client project

    Custom Brand Consulting

    Tailored solutions for translating your brand strategy into actionable results, including copywriting, content planning, naming, creative direction, and design.

    Perfect for implementing specific projects that will expand your brand’s reach and impact.

    Learn More

 Looking for another way to work together? Let’s talk! Drop me a note and let’s see if your needs and my skills are a good fit.

Testimonials
Megan Smyth, Copywriter
Megan Smyth, Copywriter

RUN don't walk to work with Kristen!! She has completely changed the direction of my business (in the best way). Not only is she incredible at what she does, but she goes above and beyond for her clients. The entire experience was thoughtfully curated, seamless, and enjoyable. The amount of thought and care Kristen put into crafting my brand was unmatched. There is no better person to bring your vision to life, and you couldn't ask for a kinder, more brilliant partner. Working with Kristen is worth every penny and more.

Livia Zheng, Optimal Show Experience (OSE)
Livia Zheng, Optimal Show Experience (OSE)

Our updated brand message and design is like standing in front of a mirror — it’s so US! Our clients love it because it truly speaks to them and reflects what we do, and we love it because it reflects our future and where we want the business to go. Your professionalism and guidance were exactly what we needed. You made the magic happen and we couldn’t be happier!

Dylan Holton, Capital Content
Dylan Holton, Capital Content

You are a life-changer. I keep my Brand Blueprint in arm’s reach on my desk and refer to it daily. You’ve given me the words to finally express who I am, and I feel so much more confident and focused in making decisions about everything from pricing to which clients and projects to take on. I’m completely blown away by the process and cannot thank you enough!

Tiffany Eurich, PR Strategist
Tiffany Eurich, PR Strategist

I was walking around in circles beating my head against a wall, and now I'm walking away feeling like a million dollar brand.

You've helped me see what my brand could be and what has been itching to get out all along. It takes the pressure off my shoulders to try to do and be all things to all people, and has profoundly simplified my marketing strategy going forward. Thank you!!

Dondrea Owens, The Creative’s CFO
Dondrea Owens, The Creative’s CFO

Working with you has been such a wonderful experience. It was just what I needed to increase confidence in my writing and get a solid start on content that speaks in my brand's voice and resonates with my ideal client. I'm already putting together a plan for us to work together again soon!!

 Need a bit more information?

These articles will give you more background on how I can help and when you should consider investing in brand strategy.

Build a brand that makes an impact and

Set your creative business up to soar.

Let's transform your brand into something truly outstanding...
and make those big business dreams happen.