The Elevated Brand Blueprint
Nail down your vision, clarify your message, and elevate your brand
through strategy, copywriting, and design
You have big, ambitious dreams for your creative business.
You know exactly where you want to go, and the future feels so real you can already see it:
inquiries rolling in from “I can’t believe I get to work with them” clients
a gorgeous new website that feels like a mirror reflection of your heart for your business
increased prices that finally represent the value behind your work
a team that feels like an extension of yourself (and makes all kinds of new things possible)
that long-overdue vacation you can finally book now that you’re not constantly scrambling or doing everything yourself
There’s just one teeny tiny little problem: How?!
How do you express yourself in way that feels like you?
How do you pull together words and visuals that put your business goals on the fast track AND effortlessly attract dream clients?
And how do you pull it all together without six months of sleepless nights or 7,438 Google searches (that just leave you feeling more confused and overwhelmed than before)?
Meet the
Elevated Brand Blueprint
It’s my signature process for building a
strategic, cohesive, and transformative brand presence
that sets your business up for a new stage of growth and impact.
You get:
All your big dreams and messaging ideas out of your head, written down, and in one central (and organized!) location
Consistent, elevated, strategic website copy and brand assets that show you off in the best light and position you for success with your ideal client
Clear strategic documents you can share with your team to ensure brand consistency and easier training or onboarding
A structured, organized framework and tools for communicating and marketing your brand moving forward
So you can:
Clearly and confidently tell your brand story
Create a compelling brand presence that allows you to raise prices and create the business you’ve dreamed about
Connect with ideal clients who love what your brand is all about and are excited about working with you
Equip your team to communicate consistently, without you having to review and approve every word
Stay focused, intentional, and clear in your marketing strategy and execution
Level ONE
Strategy (includes messaging)
The foundation for all work I do with my clients. We’ll do a deep dive into who you are and your brand message, your vision for the future of your brand, and how you connect with your audience and differentiate yourself from competitors. Then, I’ll create your Brand Blueprint — a beautiful, inspiring document that captures the strategic fundamentals of your brand in a clear, sounds-like-you message that you can use to guide your marketing/communications and share with your team as it grows.
Includes:
Client questionnaires (strategy + design)
Strategy & discovery sessions
Research (positioning + audience)
Brand Blueprint: An in-depth document with your core strategy, brand messages, and creative direction all in one place
Level two
Strategy + Website Copy
Everything in Level One (Strategy) PLUS expanded research and messaging deliverables, a Brand Voice & Style Guide with additional tools and guidance for how your brand talks and sounds, and done-for-you website strategy and copy so that you can (re)launch faster and establish clear, consistent content from the start.
Includes:
Client questionnaires (strategy + design)
Strategy & discovery sessions
Research (positioning + audience + competitive analysis)
Expanded Brand Blueprint: An in-depth document with your core strategy, brand messages, and creative direction all in one place. Includes additional research, strategic analysis & messaging resources (competitive analysis, key differentiators).
Brand Voice & Style Guide
Website strategy and copy (4+ pages)
BONUS: 60 minute Creative direction consult re: web development + design - to be used within a year
Level three
Strategy + Website Copy + Design
The whole shebang. I join forces with a seasoned brand designer to produce a comprehensive strategy, copywriting, and brand design package that gives you all the tools you need to launch or rebrand seamlessly and consistently, with done-for-you support and guidance from your new branding team every step of the way. Contains everything from Level Two plus a complete suite of logos and other brand assets that perfectly ties your strategy and words to gorgeous visual design.
Includes:
Client questionnaires (strategy + design)
Strategy & discovery sessions
Research (positioning + audience + competitive analysis)
Expanded Brand Blueprint
Brand Voice & Style Guide
Website strategy and copy (4+ pages)
Brand identity design:
Logos
Typography
Colour palette
Brand guidelines
BONUS: 60 minute Creative direction consult re: web development + design - to be used within a year
Comparison & Pricing
Want to see how things stack up? I got you.
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Client questionnaires (strategy + design)
Strategy & discovery sessions
Research (positioning + audience)
Brand Blueprint
-
Client questionnaires (strategy + design)
Strategy & discovery sessions
Research (positioning + audience + competitive analysis)
Expanded Brand Blueprint
Brand Voice & Style Guide
Website strategy
Web copy (4+ pages)
BONUS: 60 minute Creative direction consult re: web development + design - to be used within a year
-
Client questionnaires (strategy + design)
Strategy & discovery sessions
Research (positioning + audience + competitive analysis)
Expanded Brand Blueprint
Brand Voice & Style Guide
Website strategy and copy (4+ pages)
Brand identity design:
Logos
Typography
Colour palette
Brand guidelines
BONUS: 60 minute Creative direction consult re: web development + design - to be used within a year
Projects start at $3,000 and are tailor-fit to your needs — from deliverables to payment plans.
Let me know which level feels like best starting point for you, and we’ll discuss and refine your package together. Then, I’ll follow up with a custom quote so that each detail is just right.
How to get started:
1. Inquiry
Drop me a line with a bit of information about your brand, project, and which Elevated Brand option(s) you’ve got your eye on. I’ll send you detailed package and pricing information, and we’ll set up a time to chat in person. I can’t wait to meet you!
2. Chat
During our 30-minute coffee chat, I’ll get a clear sense of your goals for this project and answer any questions you have. If we need to refine the option you’ve chosen to best fit your needs and budget, we’ll talk about how that could look.
3. Proposal
I’ll put together a custom proposal for you that outlines your project’s outcomes, timelines and scope of work so you know exactly what to expect. If everything looks good, there’s only one thing left to do…
4. Kick-Off
We’ll process your contract and invoice, and your Elevated Brand project is official. We’ll schedule your first discovery session and get the party started!