Take your creative brand to the next level with 

compelling strategy, an articulate core message, and beautiful brand presence

So you can build the successful, sustainable businesses you’ve always dreamed of.

Hi! I’m Kristen, brand and messaging strategist for creative entrepreneurs

(but past clients usually call me their “brand therapist”).

It’s my job to turn your abstract ideas and goals for your business into an actionable plan for growth and a brand that looks, feels and sounds like you (and no one else). 

That means articulating your vision, putting words around your potential, and creating a beautiful and purposeful brand that’s designed to put your creativity and skill on full display — so you can build a thriving business doing what you do better than anyone else.

I’m also passionate about helping you build your brand and business in a focused, sustainable way by:

  • Focusing on the things you do well and enabling you to do them better

  • Prioritizing steady, consistent execution towards your long-term vision over quick wins and running yourself ragged

  • Taking an ethical approach to marketing and business growth based on genuine connection, integrity, and service to your audience and community

The truth is that building a business can be incredibly liberating and rewarding — but it’s also exhausting, overwhelming, and sometimes lonely.

The good news? You don’t have to navigate the path to success on your own. 

 

I’d love to help you build a brand and business that reflects the very best of who you are and is intentionally built to turn your vision of success into reality.

I want you to feel inspired, motivated, and excited about the future, as well as relieved at having a way forward that feels clear and do-able rather than overwhelming.

(See? Brand therapy. 😉)

 

 My approach to brand strategy 

Brand strategy is all about finding clarity, focus, and consistency in every aspect of how your brand shows up in the world so you can build trust and grow your business in a meaningful way. When we work together, I can help you do three fundamental things: 

 
 

Know your why

Find clarity on what you really do, who you really help, how you do that differently from everyone else out there, and why that’s so transformative for your audience and for the world. 

Know your message

Create a clear & elevated message — in your words and visuals! — so that you have a tangible way of sharing your why consistently and powerfully.

Know the next step

Clarity is wonderful but the trick is to turn it into an action plan that will get results. That means setting priorities and making the right decisions for your unique situation.

 
 

When you have these essential strategic pieces in your pocket, everything about marketing your business and growing your team becomes easier. 

It elevates the way your brand shows up in the marketplace and makes sure that it’s consistent.

It gives you a shared language and messaging framework with your team (or gives you foundation for your first steps towards building a team!).

And it helps you to confidently make decisions and say no to “shiny object” tasks and projects that are a waste of time or a poor fit for you. 

 

The back story

Let’s get personal…

I spent thirteen years living in heels and a business suit, working in executive communications in the public and private sectors. In board rooms, campaign offices, and industry events, I’ve seen firsthand the power of a carefully cultivated brand to set you apart and make a difference in the world.

But while the C-Suite is exciting, the creative life has always had my heart. 

I grew up in a family of artists — writers, painters, architects, fashion designers, teachers — and for as long as I can remember, creativity has been the ticket to new worlds and endless opportunity.

So I started Cursor and Ink — to take everything I learned communicating for leaders and executives and help creative entrepreneurs cut through the clutter and tell their story, their way.

Today I work with creative businesses of all sizes — from solopreneurs ready to achieve a new level of growth in their business, to small-but-mighty teams looking to expand their reach or reposition with their audience. 

The common denominator between all of us: our tendency to be equal parts dreamers and do-ers, and a fierce determination to build something ambitious, beautiful, and meaningful on our own terms. 

Sound like you, too? welcome! come on into my little corner of the internet, kick off your shoes, and let me pour you a drink. I’m so glad you’re here!

Core values

Cursor and Ink is fuelled by more than just lattes, rainy days, and classical music (perfect for writing!).

These are the values that underpin everything I do. 

 

Be intentional.

Embrace learning + share knowledge.

Choose meaningful work + purposeful rest.

Serve with grace and kindness.

Celebrate beauty.

Be brave.

Build a brand that makes an impact and

Set your creative business up to soar.

Let's transform your brand into something truly outstanding...
and make those big business dreams happen.