Audience Profile Workbook

An audience profile allows you to cut through the clutter and create a message that is formulated specifically for one person — the person you most want to have as a client, customer or reader.

Specifically, an ideal customer profile helps you with three things:

• It helps you to understand your audience.

• It gives you clarity about how to communicate with your dream clients.

• It helps your audience to connect with you.

This free PDF workbook will help you create an ideal customer profile for your audience by distilling the essence of the type of person that you want to attract and creating a personality description that brings an abstract concept to life.